Identity / Business Card
Studio of Record: Carter Hales Design Lab
Creative Director: Sean Carter
Anticipate Hospitality was founded in Victoria, BC and named for the signature facet of hospitality professionals – an ability to anticipate their clients’ needs. They offer hospitality professionals a variety of services ranging from marketing, communications and public relations, to quality assurance, property standards and revenue management.
The goal of the new identity is to highlight luxurious comfort, which epitomizes Anticipate’s industry, by having the company’s initials double as a relaxed exhalation – “Ah.”