Bumper to Bumper

Brand Identity

Creative Directors: Ian Grais / Nicolas Quintal
Associate Creative Director: Hans Thiessen
Writer: Sean O'Connor / Max May

Bumper to Bumper is the leading distributor of aftermarket automotive parts and solutions in Canada, yet nobody knew. That’s because the brand had previously operated under three distinct distribution banners. Bumper to Bumper needed a new, unified national presence to increase awareness across the country.

We created a bold, iconic symbol by turning two bumpers into a graphic ‘B’ icon. The ‘B’ has given the brand a clean and versatile icon that is striking enough to be used on its own, to enclose brand messages or to accentuate the new brand wordmark. Most importantly, the company now has an immediately recognizable brand system in place to match its stature within the Canadian auto parts industry.