One of the biggest challenge for a brand these days is standing out. So to design a truly distinct identity for RGD’s inaugural Branding Awards, we embraced a deceptively simple idea – creating the identity entirely out of branding’s most overlooked symbol – to craft something that’s as unexpected as it is impactful.

Ultimately, nothing but the ® symbol was used to create the entire identity system, taking branding’s most overlooked symbol and turning it into something worth celebrating.