Creative development for the 2018/2019 season – bringing new life to the brand’s long-running platform: West Coast Strength.
We worked closely with the Canucks’ internal team to develop an overhauled identity, visual & typographic system, and launch campaign 2018/2019 season.
The campaign draws inspiration from the ruggedness of the west coast. Using displacement mapping, we created a typographic system rooted in the elements.
With Morgan Tierny, Jake Gauthier, Greg Kieltyka & Thomas Mckeen (motion) for Rethink.